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Thursday, 26 May 2011

Should I Have a Free Guest List @ My Nightclub

Free guest lists with a relatively early cut off time bring your venue an early crowd who fill up the dance floor and get the party started. This early crowd is the reason that paying guests who show up later, stay there and spend money on drinks, rather than move on to the next club. Some venues even go as far as paying or giving free drinks to attractive "clubbers" to come to their venue and fill the dance floor at an early time just to get the party going.

Have you ever been to a party that’s dead? Well, no one wants to be the first couple on the dance floor. So incentivize these early adopters of the dance floor with free guest list sign ups. In tech-terms, it can be said that your dance floor reaches a critical mass sooner.

Every venue should utilize their free guest list because it simply results in more paying guests, and chances are that the individuals on the free guest list are more likely to purchase drinks since their pre-drinking time was cut short. Besides, the person signing up on the free guest list is likely to bring the whole party with him and bring your club to life.

Tuesday, 3 May 2011

How to Promote My Nightclub on Facebook

First things first, guys go to clubs for girls. Girls go to clubs when they find out it’s not just all creepy guys. So get a large Facebook membership base with attractive girls, and attractive high value (none-creepy) guys. This is especially important since these "fans" of your page can be viewed by others. Question is, how do you attract these people? Fake it at first. (At your own discretion) create these fake accounts for the sole purpose of becoming fans of your nightclubs Facebook page. 
Once this is done, engage real users by encouraging posts about fun nights and adventures they had at your nightclub. These stories will keep the “Fans” of your page coming back to the page to check for more of these awesome, crazy, unique stories. You can even have contests, for the post which receives the most amount of "Likes" gets a free VIP experience. 
Post photos of nights on the Facebook page in different albums titled by dates, which also keeps people coming back for more. Promote this at the club, telling guests to see their photos on your Facebook page! To see these photos, of course, they must be fans of your page, which as we all know all of their friends see, resulting in a viral effect. These photos even allow the people to tag themselves, and reconnect with members of the opposite (or same) sex, through Facebook which they did not have a chance at the nightclub to exchange contact information with. And lastly, post special promotions, nights and deals on the Facebook page.

Happy promotions,