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Wednesday, 28 December 2011

Measure Event Success with Event Analytics- Set Measurable Benchmarks [How-To]


Event organizers can now measure how successful their events are by interpreting event analytics, letting them set measurable benchmarks & improve on future events. This lets them justify event costs and calculate their Return on Investment (ROI). 
Using VenueWize’s analytics feature, which automatically captures key metrics about your events, guests and promoters, organizers and team members- you can start measuring event success and improve on certain metrics event-after-event.

Step 1: Set your event’s goals
Determine what “success” is to your event, and make it concrete. Success is made up of certain goals that can be measured, such as: “Did everyone show up on time? When was the average time of arrival for guests? What percentage of guests never showed up at all? Is there some common factor amongst the guests who never showed up at all?” This can go on, and on.
These metrics vary, from event to event, mostly depending on your type of event.

Step 2: Set up your event on VenueWize
Create your free (trial) account at www.venuewize.com and set up your event in 30 seconds.

Step 3: Start analyzing
After your event is done, make sure the person in charge of iPad check-ins who manages the live guest lists, hits “Refresh” after the very last check-in.
You now have access to a wealth of information on your VenueWize dashboard, under Stats.
For example, to answer a goal or question created in Step 1: “Is there a common factor amongst the guests who never showed up at all”. You can filter your stats down by Guest List, or by Team Member. This will populate stats on guests, how many accompanied guests they brought and their arrival time, and the no-shows. You will be surprised what you find, perhaps you may discover that the commonality is that the guests who never showed up to the event were all Early Bird Tickets (ie Guest List: Early Bird Tickets), which were actually free tickets.

Step 4: Use these metrics as a benchmark
You now have a benchmark to go off of for your next event, and specific metrics to improve on. You also have discovered ineffective ways to attract guests, perhaps your “University Team” (created in Teams section of VenueWize) who you allowed to only invite individuals from the University- did not perform so well, since only half of their guests showed up.

Sunday, 25 December 2011

Easiest & Most Accurate Way to Pay Out Promoters at Your Nightclub: Track Staff Guestlist Returns

Paying out your nightclub's promoters on commission is a big hassle, time consuming, always results in disputes and takes hours to do at 3AM or whenever your event ended. If you are able to pay out your promoters the same night as the event, the more promoters are willing to work for you. So, let’s automate this process and cut it down to 5 minutes to pay out more than 20 promoters.

1.  Determine your commission structure
Commission reduces your cost structure, and risk. When creating your guest lists on www.venuewize.com, ensure that you keep the commission amounts in mind. For example, for your “Free Guests” guest list, you may want to give out $5 to each promoter as a commission, since you know on average each of these guests spends $25 on drinks. You may even want to consider giving out $5 per female, and $1 per male, for the “Free Guests” guest list. Or, for your “Ticket Holders” list, you may want to give out $15, since each “Ticket Holder” already paid cash, which was given to you by your promoters.

2. Set up your event on VenueWize
Create your free (trial) account at www.venuewize.com and set up your event.

3. Calculate payouts
Make sure your door-person hits the refresh button on the VenueWize iPad (or iPhone) app at the end of the night after your iPad check-ins are complete, so you have all the latest data captured. You now have a wealth of analytics captured, one of which can be used to calculate to the dollar how much you owe each promoter.

Let’s see how well Mike did.




As it is shown, Mike, brought in 14 guests total from the “Ticket Holders” guest list (of course, all guest lists are set up by you, during your step-by-step event setup on VenueWize.com). From the “Ticket Holders” guest list, 6 of Mike’s guests were no-shows. As a result, you know exactly to the penny, how much to pay Mike- no disputes, no hassles, no ticket stubs to count and re-count & same night pay-outs in minutes!

If only everything could be automated and made so easy. Do this for your next event for free.