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Sunday, 17 June 2012

How to Use Email Marketing to Promote Events [New Feature]

VenueWize’s event registration and guest management system now lets you promote your events by sending highly targeted email blasts to attendees while still doing event check-ins.

As you hold events on VenueWize, your email list automatically increases as your team members, promoters and various registration mediums add attendee email addresses for specific events. All of the attendee email addresses and information are stored in your VenueWize database. Additionally, each attendee is tracked overtime for different metrics, such as the number of events attended, and their attendance percentage. This lets you send highly targeted email blasts and event invites based on various metrics.

Targeting Attendees Through Filters
You can filter for specific guest types and demographics using the filter function. For example, you can target everyone who had signed up for your last event, but never showed up (“did not check-in”). This will be useful for following up with those guests for feedback or inviting them to a similar event they may not have heard about, since they are now leads for a specific event type.

Targeted Email Marketing For Events Using Filters
Targeted email blasts are critical for effective event promotion and attendee follow-ups, and can also be used as a tool to improve future events through acquiring feedback. Mass emails that are not targeted are considerably less effective since the recipient does not fully relate to the message in the email, as the purpose is to make it feel like a one-on-one conversation with the recipient with a custom tailored value proposition. Additionally, a problem is building up your mailing list, which VenueWize solves through it’s event registration system.