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Tuesday, 31 July 2012

Targeted Email Marketing for PR Firms and Nightclubs: Building Your Customer Database

VenueWize’s guest list and event check-in app, lets you check-in guests on iPads and measure promoter returns & performance. It now also lets you build your email list and send highly targeted email blasts to your guest database.

Automatically Build Your Mailing List
As your promoters collaborate on guest list creation and add guests to guest lists, each email address accompanied with a guest is tracked in your VenueWize database. All guest list requests and ticket sales also compile guest information and email addresses into your VenueWize database.

Target Specific Guests
Guests are tracked overtime on different metrics, such as which guest lists they’ve been added to, which events they were checked-in to and more. This empowers you to send super targeted email blasts to follow up with guests, inform them about upcoming events or invite them to purchase tickets (or bottle service, and cover charge).

An example of a highly targeted email blast would be emailing an invitation for your upcoming event, to all of the no-shows of your last event. The variations for this are endless with all of the metrics gathered, and the more targeted event email marketing blasts are the most effective.

Saturday, 28 July 2012

Nightclub Promotion Group Measures Promoter Performance & Manages Guests with iPad & iPhone App [Case Study]

The following is provided by the owner and lead event planner at a nightclub promotion group who used VenueWize to measure his nightclub promoter performance and returns for quick pay-outs based on a commission structure. The information is paraphrased to fit the format of the case study.

"VenueWize provides a structure both on the front end of the event for event check-ins and also on the backend when it's time to analyze performance." -Brad

How VenueWize helped this nightclub promotion group with half of their marketing plan, promoter payouts, and event check-ins

We [Climax] took a 3,000 capacity event center previously used for country music and classic rock concerts and turned it into a big room nightclub event.

Before VenueWize we really never put the promoters to task.  People would have always been involved to help spread the word, but we never had a very good system of managing performance and outcome.  Sure, it can be done on paper, but that takes a lot of additional facilitation.  VenueWize provides a structure both on the front end of the event for event check-ins and also on the backend when it's time to analyze performance.  This not only saves time but also drives the entire process. 

For us it allowed a structure that we could effortlessly keep track of.  We knew who we had sent out there promoting, we knew which of them were actively engaging possible attendees, and after the event we knew which promoters got people to attend.  Therefore we were able to turn around and compensate them based on actual performance.  There was also a really positive vibe around the whole thing because we sold the fact that it's good for us as the organizer, it's good for the promoter, and it's good for the attendee. Everyone wins and the we go party.

For us VenueWize was our about 50% of our marketing plan.  The other 50% was about larger than normal production value through the venue, DJ and performers.  Our event was 17+, so we created a number of pricing tiers.  If you were 21+ cover was $15 and $10 if you were on the guest list.  Under 21 got in for $20, but $15 if on the guest list.  Promoters went out and put people on the guest list.  The promoters were then compensated for the number that attended, based on reports and analytics created by VenueWize.  There was something in it for everyone.  Everybody wins!

Friday, 6 July 2012

Real Estate Convention Used iPads For Their Cocktail Party at Four Seasons Las Vegas [Case Study]

The following information is provided by an event manager at Cushman & Wakefield who used the VenueWize guest registration app to manage guest check-ins and guest lists for a Real Estate Convention Cocktail Party at 4-Seasons Hotel in Las Vegas. The following is paraphrased to fit the format of the case study.

Cushman & Wakefield Client ICSC REcon Cocktail Party in Las Vegas Managed Using VenueWize

About Cushman & Wakefield, and the Event
Cushman & Wakefield is a privately held commercial real estate services firm with 243 offices world-wide.

The event held was a Cushman & Wakefield client cocktail party at the Four Seasons Las Vegas with a guest list of about 3500, and an expected attendance of 500.  The event was held in conjunction with a real estate convention put on by the International Council of Shopping Centers.

In the past check-ins at the event had been managed manually with paper lists consisting of all attendees.  One major problem previously faced by using paper lists was that the guest list was constantly being added to, up to a few hours before the party and even during the party. Considering multiple check-in points with multiple hosts, this caused major problems. , even up to a few hours before the party, and being able to add names at the last minute was very helpful.

We used 5 ipads to check people in at the event.  We had them pre-loaded with the guest list.  We were able to remotely add names to the list last minute, which automatically updated on each host's iPad. It was also nice to have a real-time count of how many people we checked in, who they were and what time they arrived.

The attendees appreciated not having to stand in a long line as had happened at past cocktail parties. We were able to add guests last second at the door and have hosts check-in the same guest. I would recommend VenueWize to any kind of event where you need to check-in a large amount of people quickly.